Can restaurant revenue management work with menu analysis?
Menu analysis and revenue management approaches contribute to improving a restaurant’s profitability. Yet, both approaches are often implemented independently with constraints. This paper explores the potential of integrating both approaches to improve strategy formulation. Hence, this paper identif...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Palgrave Macmillan
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/80853/ http://psasir.upm.edu.my/id/eprint/80853/1/MENU.pdf |
| _version_ | 1848858967129718784 |
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| author | Lai, Jack Hao Bin Ab Karim, Muhammad Shahrim Krauss, Steven Eric Che Ishak, Farah Adibah |
| author_facet | Lai, Jack Hao Bin Ab Karim, Muhammad Shahrim Krauss, Steven Eric Che Ishak, Farah Adibah |
| author_sort | Lai, Jack Hao Bin |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Menu analysis and revenue management approaches contribute to improving a restaurant’s profitability. Yet, both approaches are often implemented independently with constraints. This paper explores the potential of integrating both approaches to improve strategy formulation. Hence, this paper identified the extent of applicability and synergies among both approaches. Findings highlighted that as both approaches become more sophisticated, the practicality of implementation will deprive. The synergies identified the potential to integrate both approaches’ performance indicators, cost efficiency data and strategies. Understanding the applicability and synergies of both approaches will lay the foundation for an effective integrated menu analysis and revenue management framework. |
| first_indexed | 2025-11-15T12:21:51Z |
| format | Article |
| id | upm-80853 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:21:51Z |
| publishDate | 2019 |
| publisher | Palgrave Macmillan |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-808532020-10-15T21:50:37Z http://psasir.upm.edu.my/id/eprint/80853/ Can restaurant revenue management work with menu analysis? Lai, Jack Hao Bin Ab Karim, Muhammad Shahrim Krauss, Steven Eric Che Ishak, Farah Adibah Menu analysis and revenue management approaches contribute to improving a restaurant’s profitability. Yet, both approaches are often implemented independently with constraints. This paper explores the potential of integrating both approaches to improve strategy formulation. Hence, this paper identified the extent of applicability and synergies among both approaches. Findings highlighted that as both approaches become more sophisticated, the practicality of implementation will deprive. The synergies identified the potential to integrate both approaches’ performance indicators, cost efficiency data and strategies. Understanding the applicability and synergies of both approaches will lay the foundation for an effective integrated menu analysis and revenue management framework. Palgrave Macmillan 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/80853/1/MENU.pdf Lai, Jack Hao Bin and Ab Karim, Muhammad Shahrim and Krauss, Steven Eric and Che Ishak, Farah Adibah (2019) Can restaurant revenue management work with menu analysis? Journal of Revenue and Pricing Management, 18 (3). pp. 204-212. ISSN 1476-6930; ESSN: 1477-657X https://econpapers.repec.org/article/paljorapm/v_3a18_3ay_3a2019_3ai_3a3_3ad_3a10.1057_5fs41272-019-00194-6.htm 10.1057/s41272-019-00194-6 |
| spellingShingle | Lai, Jack Hao Bin Ab Karim, Muhammad Shahrim Krauss, Steven Eric Che Ishak, Farah Adibah Can restaurant revenue management work with menu analysis? |
| title | Can restaurant revenue management work with menu analysis? |
| title_full | Can restaurant revenue management work with menu analysis? |
| title_fullStr | Can restaurant revenue management work with menu analysis? |
| title_full_unstemmed | Can restaurant revenue management work with menu analysis? |
| title_short | Can restaurant revenue management work with menu analysis? |
| title_sort | can restaurant revenue management work with menu analysis? |
| url | http://psasir.upm.edu.my/id/eprint/80853/ http://psasir.upm.edu.my/id/eprint/80853/ http://psasir.upm.edu.my/id/eprint/80853/ http://psasir.upm.edu.my/id/eprint/80853/1/MENU.pdf |