Malaysian Tourism Marketing and Promotion a Comparative Study

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Malaysian Tourism Marketing and Promotion a Comparative Study

Malaysia' tourism sector has everything going for it. It has a good tourism infrastructure over the last decade, capital city Kuala Lumpur and the various principal towns of Penang, Malacca, Kuantan and Johor Bahru have rapidly developed into modern, thriving metropolises. The road system l...

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Bibliographic Details
Main Author:	Nair, Mohanan
Format:	Thesis
Language:	English English
Published:	1997
Subjects:	Tourism - Malaysia Tourism - Marketing
Online Access:	http://psasir.upm.edu.my/id/eprint/8080/ http://psasir.upm.edu.my/id/eprint/8080/1/GSM_1997_36_.pdf

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