Assessing the influence of consumer education, personality and social media in halal purchase behavior

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Assessing the influence of consumer education, personality and social media in halal purchase behavior

Background and Objective: Recognizing the importance of halal to Muslim consumers had caused the traders to use the concept of halal as a form of marketing. However, Muslim consumers often face problems to ensure that the products they buy, including cosmetics are truly halal as they can only rely o...

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Bibliographic Details
Main Authors:	Muhammad, Muhammad Arif, Abu Bakar, Elistina, Muhammad Arif, Afida Mastura, Ahmad, Sa'odah, Md Jusoh, Zuroni
Format:	Article
Language:	English
Published:	ANSI Network 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/80734/ http://psasir.upm.edu.my/id/eprint/80734/1/HALAL.pdf

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