QR Code

Antecedents of the adoption of social media policy and its consequences towards internal brand: a conceptual paper

Social media provides competitive advantages such as enhanced customer relations and services, cost reduction in marketing and customer services, improved information sharing and accessibility, improved brand visibility, revenue generation and competitive advantage. However, in facing these positive...

Full description

Bibliographic Details
Main Authors:	Halil, Nur Afni, Bidin, Rosmiza, Osman, Mohd Nizam, Syed Alsagoff, Syed Agil
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/80657/ http://psasir.upm.edu.my/id/eprint/80657/1/MEDIA.pdf

Similar Items

Determinants factors for social media policy adoption in Malaysian SMEs: literature review
by: Halil, Nur Afni, et al.
Published: (2021)

Influence of knowledge, organisation culture and perceived characteristics of brand support behaviour policy mediated by social media adoption among microenterprise employees in Malaysia
by: Halil, Nur Afni
Published: (2022)

The Antecedents and Consequences of Social Media Brand Engagement Towards Organizations’ Facebook Brand Pages
by: Morshed, Ahmed Fahim
Published: (2025)

Corporate Brand Rapture Theory: Antecedents, Processes, and Consequences
by: Lloyd, Stephen, et al.
Published: (2013)

Tambah baik akta pantau kandungan media siber
by: Alsagoff, Syed Agil
Published: (2024)

Cabaran kesukarelawan dan media
by: AlSagoff, Syed Agil
Published: (2018)

Kawal selia kendiri era media baharu
by: AlSagoff, Syed Agil
Published: (2018)

Konflik media arus perdana, sumber berita saluran maya
by: AlSagoff, Syed Agil
Published: (2018)

Self-regulation practices in Malaysian media / Syed Agil Shekh Alsagoff
by: Syed Agil , Shekh Alsagoff
Published: (2016)

Antecedents and consequences of self-congruity
by: Roy, Rajat, et al.
Published: (2015)

Experience value: antecedents and consequences
by: Prebensen, N., et al.
Published: (2014)

The antecedents and consequences of health information seeking and behavioral intention
by: K. Y. S. Putri, et al.
Published: (2021)

Antecedences And Consequences Adoption Of Ohsas 18001 Management System A Study Of Malaysia Industry
by: Chu, Wee Liang
Published: (2011)

Antecedences And Consequences Adoption Of Ohsas 18001 Management System A Study Of Malaysia Industry
by: Chu, Wee Liang
Published: (2011)

Conceptual exploration of the relationship between communication leadership, corporate culture and corporate reputation in the leading media government-linked companies
by: Md Tahir, Zainal Arifin, et al.
Published: (2018)

Review on the status of theory and research of social media studies in Malaysia: a conceptual paper
by: A. Rahman, Nur Atikah, et al.
Published: (2017)

New media use among youth in Malaysia: a media dependency theory perspective
by: Mohamed Nawi, Nul Widaya, et al.
Published: (2020)

Reflecting media content values: media industry attitudes towards Malaysian media self-regulation practices
by: Syed Alsagoff, Syed Agil, et al.
Published: (2015)

Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences
by: Loo, Mark Kam Loon
Published: (2007)

Antecedent and Consequences of Flow : Lessons For Developing Human Resources
by: Hassan, Zaiton, et al.
Published: (2013)

Antecedents And Consequences Of Employee Engagement In The Sudanese Banking Sector
by: Amin Hassan Omar, Alaa
Published: (2015)

New journalism in documentary script writing
by: Indra, Syirfan, et al.
Published: (2023)

Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper
by: Raihatul Jannah, Ahmad, et al.
Published: (2015)

Regulasi sosial dalam Akta Komunikasi dan Multimedia dan kesannya kepada masyarakat Malaysia / Syed Agil b. Sheikh Alsagoff
by: Alsagoff, Syed Agil
Published: (2001)

Reflecting Media Content Values: Media Industry Attitudes Towards Malaysian Media Self-Regulation Practices
by: Alsagoff, Syed Agil, et al.
Published: (2015)

Corporate identity pillars in a Malaysian government-linked company's (GLC) corporate brand: upper management views
by: Bidin, Rosmiza
Published: (2015)

Self-regulatory framework practices in the Malaysian media
by: Hamzah, Azizah, et al.
Published: (2008)

Media Richness, Social Influences and Electronic Mail in the Workplace
by: Bidin, Rosmiza
Published: (2000)

Understanding Consumers’ Privacy Concerns in Online Shopping: Antecedents and Consequences
by: Zhang, Kexin
Published: (2013)

Antecedents and consequences of beauty and cosmetic products impulse purchase on Tiktok
by: Kong, Chi Kei
Published: (2024)

Antecedents and consequences of destination choice among tourists in Langkawi, Malaysia
by: Ismail, An Nur Nabila
Published: (2021)

Integrated Reporting Quality: Institutional Antecedents And Consequence On Firm Performance
by: Wong, Kar Shun
Published: (2022)

Antecedents and outcomes of brand prominence on willingness to buy luxury brands
by: Cheah, Isaac, et al.
Published: (2015)

Brand culture: its antecedents and relationship to SME brand performance
by: Gisip, Imelda Albert, et al.
Published: (2015)

Developing self-regulatory framework in a Malaysian media environment.
by: Abdullah, Zulhamri, et al.
Published: (2012)

Fostering CSR sponsorship in China: a conceptual framework for cultivating sustainable behavior among Ant Forest app users via internet platforms
by: Man, L.I., et al.
Published: (2024)

Conceptual paper presentation (engineering)
by: Mimi Sakinah, A. M.
Published: (2017)

Conceptual paper presentation (technology)
by: Hasnah, Haron
Published: (2017)

Antecedents and consequences of social network characteristics for expatriate adjustment and performance in overseas assignments: implications for HRD
by: Osman-Gani, AAhad M., et al.
Published: (2008)

Luxury brand attachment: Predictors, moderators and consequences
by: Shimul, Anwar Sadat, et al.
Published: (2022)