Actual purchase behavior of edible bird's nest products in Malaysia using cluster analysis

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Actual purchase behavior of edible bird's nest products in Malaysia using cluster analysis

The focus of this study was to classify actual buying behavior of edible bird’s nest (EBN) products into relatively homogenous groups for the purpose of market segmentation. Determining the profile of actual customers could provide direct characterization of products that should be displayed on the...

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Bibliographic Details
Main Authors:	Mohd Nawi, Nolila, Man, Norsida, Mohamad Shukri, Nurul Nabilah Huda, Abdullah, Amin Mahir
Format:	Article
Language:	English
Published:	Routledge 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/80535/ http://psasir.upm.edu.my/id/eprint/80535/1/EDIBLE.pdf

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