Intensity of consumer education and consumer empowerment among Malaysian consumers
Today, in the era of globalization, the evolution of internet technology has caused market conditions to become complicated and complex. Consumers of all ages are exposed to a wealth of information and commerce 24 hours a day. Also, a variety of choices and offers to consumers make the decision mak...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Malaysian Consumer and Family Economics Association
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/80290/ http://psasir.upm.edu.my/id/eprint/80290/1/Intensity%20of%20consumer%20education%20and%20consumer%20empowerment%20among%20Malaysian%20consumers.pdf |
| _version_ | 1848858879999344640 |
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| author | Tajurahim, Nurul Nadiah Syahida Abu Bakar, Elistina Md Jusoh, Zuroni Muhammad Arif, Afida Mastura Ahmad, Sa'odah |
| author_facet | Tajurahim, Nurul Nadiah Syahida Abu Bakar, Elistina Md Jusoh, Zuroni Muhammad Arif, Afida Mastura Ahmad, Sa'odah |
| author_sort | Tajurahim, Nurul Nadiah Syahida |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Today, in the era of globalization, the evolution of internet technology has caused market conditions to become complicated and complex. Consumers of all ages are
exposed to a wealth of information and commerce 24 hours a day. Also, a variety of choices and offers to consumers make the decision making more complicated. Thus, consumers need to be empowered to protect themselves in the market. Utilizing Empowerment Theory, this paper seeks to analyze the influence of intensity of consumer education on consumer empowerment among Malaysian consumers. A total of 400 respondents had participated in this research where they were selected using multistage probability sampling. The data were collected using a self-administered
questionnaire and were analyzed using SPSS software. Pearson Correlation Test is conducted to examine the relationship between the variables. The t-test is then used to
examine the differences in consumers' level of empowerment among urban and rural consumers. The findings reveal that the intensity of consumer educations was positively
related to consumer empowerment. Moreover, there is no significant difference between urban and rural consumers regarding the level of consumer empowerment.
The results can significantly contribute to improving the current consumer policy and consumer education in Malaysia. |
| first_indexed | 2025-11-15T12:20:28Z |
| format | Article |
| id | upm-80290 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:20:28Z |
| publishDate | 2019 |
| publisher | Malaysian Consumer and Family Economics Association |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-802902020-10-20T19:20:49Z http://psasir.upm.edu.my/id/eprint/80290/ Intensity of consumer education and consumer empowerment among Malaysian consumers Tajurahim, Nurul Nadiah Syahida Abu Bakar, Elistina Md Jusoh, Zuroni Muhammad Arif, Afida Mastura Ahmad, Sa'odah Today, in the era of globalization, the evolution of internet technology has caused market conditions to become complicated and complex. Consumers of all ages are exposed to a wealth of information and commerce 24 hours a day. Also, a variety of choices and offers to consumers make the decision making more complicated. Thus, consumers need to be empowered to protect themselves in the market. Utilizing Empowerment Theory, this paper seeks to analyze the influence of intensity of consumer education on consumer empowerment among Malaysian consumers. A total of 400 respondents had participated in this research where they were selected using multistage probability sampling. The data were collected using a self-administered questionnaire and were analyzed using SPSS software. Pearson Correlation Test is conducted to examine the relationship between the variables. The t-test is then used to examine the differences in consumers' level of empowerment among urban and rural consumers. The findings reveal that the intensity of consumer educations was positively related to consumer empowerment. Moreover, there is no significant difference between urban and rural consumers regarding the level of consumer empowerment. The results can significantly contribute to improving the current consumer policy and consumer education in Malaysia. Malaysian Consumer and Family Economics Association 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/80290/1/Intensity%20of%20consumer%20education%20and%20consumer%20empowerment%20among%20Malaysian%20consumers.pdf Tajurahim, Nurul Nadiah Syahida and Abu Bakar, Elistina and Md Jusoh, Zuroni and Muhammad Arif, Afida Mastura and Ahmad, Sa'odah (2019) Intensity of consumer education and consumer empowerment among Malaysian consumers. Malaysian Journal of Consumer and Family Economics, 22 (2). pp. 23-42. ISSN 1511-2802 |
| spellingShingle | Tajurahim, Nurul Nadiah Syahida Abu Bakar, Elistina Md Jusoh, Zuroni Muhammad Arif, Afida Mastura Ahmad, Sa'odah Intensity of consumer education and consumer empowerment among Malaysian consumers |
| title | Intensity of consumer education and consumer empowerment among Malaysian consumers |
| title_full | Intensity of consumer education and consumer empowerment among Malaysian consumers |
| title_fullStr | Intensity of consumer education and consumer empowerment among Malaysian consumers |
| title_full_unstemmed | Intensity of consumer education and consumer empowerment among Malaysian consumers |
| title_short | Intensity of consumer education and consumer empowerment among Malaysian consumers |
| title_sort | intensity of consumer education and consumer empowerment among malaysian consumers |
| url | http://psasir.upm.edu.my/id/eprint/80290/ http://psasir.upm.edu.my/id/eprint/80290/1/Intensity%20of%20consumer%20education%20and%20consumer%20empowerment%20among%20Malaysian%20consumers.pdf |