Influencing the mind of the consumers: the role of the law and regulators in controlling credit advertisement

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Influencing the mind of the consumers: the role of the law and regulators in controlling credit advertisement

Advertising boosts market performance by offering useful information to consumers. It enables firms to promote the attributes of their products and services and, thereby, to compete better with each other. On the other hand, advertising may adversely affect market performan...

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Bibliographic Details
Main Authors:	Illias, Ibtisam@Ilyana, Hassan, Rusni, Kassim, Salina, Abu Bakar, Elistina
Format:	Article
Language:	English
Published:	Science and Engineering Research Support Society 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/80270/ http://psasir.upm.edu.my/id/eprint/80270/1/Influencing%20the%20mind%20of%20the%20consumers%20the%20role%20of%20the%20law%20and%20regulators%20in%20controlling%20credit%20advertisement.pdf

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