APA (7th ed.) Citation

Hong, K. T., Siew, I. N., Raja Yusof, R. N., & Kaliappan, S. R. (2019). Increasing consumers’ hypermarket visit intention through cause-related marketing: A perspective from the theory of planned behaviour. Fundacao Escola de Comercio Alvares Penteado.

Chicago Style (17th ed.) Citation

Hong, Kay Tze, Imm Ng Siew, Raja Nerina Raja Yusof, and Shivee Ranjanee Kaliappan. Increasing Consumers’ Hypermarket Visit Intention Through Cause-related Marketing: A Perspective from the Theory of Planned Behaviour. Fundacao Escola de Comercio Alvares Penteado, 2019.

MLA (9th ed.) Citation

Hong, Kay Tze, et al. Increasing Consumers’ Hypermarket Visit Intention Through Cause-related Marketing: A Perspective from the Theory of Planned Behaviour. Fundacao Escola de Comercio Alvares Penteado, 2019.