Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait

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Impact of relationship marketing on customers loyalty of Islamic banks in the state of Kuwait

This study aimed to investigate the impact of relationship marketing on Customers Loyalty of Islamic banks in the state of Kuwait. Five dimensions of relationship Marketing was included in the study: Trust, Communication, Commitment, Competence, and Cooperation. On the other hand, customer loyalty w...

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Bibliographic Details
Main Authors:	Faraj Aldaihani, Faraj Mazyed, Ali, Noor Azman
Format:	Article
Language:	English
Published:	International Journal of Scientific & Technology Research 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/80170/ http://psasir.upm.edu.my/id/eprint/80170/1/Impact%20of%20relationship%20marketing%20on%20customers%20loyalty%20of%20Islamic%20banks%20in%20the%20state%20of%20Kuwait.pdf

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