Impact of functional/cognitive and emotional advertisements on image and repurchase intention

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Impact of functional/cognitive and emotional advertisements on image and repurchase intention

In this study, we attempted to explore the role of chain steakhouse image (functional, symbolic, and experiential), pleasure, arousal, and brand satisfaction in building customer repurchase intention and to uncover the moderating impact of functional/cognitive and emotional advertisements (ads). A f...

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Bibliographic Details
Main Authors:	Chua, Bee Lia, Han, Heesup, Hong, Ngoc Nguyen, Song, Hakjun, Lee, Sanghyeop
Format:	Article
Language:	English
Published:	Routledge 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/80160/ http://psasir.upm.edu.my/id/eprint/80160/1/Impact%20of%20functionalcognitive%20and%20emotional%20advertisements%20on%20image%20and%20repurchase%20intention.pdf

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