Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach

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Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach

Purpose This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia. Findin...

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Bibliographic Details
Main Authors:	Marmaya, N. H., Zakaria, Z. A., Mohd Desa, Mohd Nasir
Format:	Article
Published:	Emerald Publishing 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/79973/

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