Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach
Purpose This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia. Findin...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Emerald Publishing
2019
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/79973/ |
| _version_ | 1848858799664791552 |
|---|---|
| author | Marmaya, N. H. Zakaria, Z. A. Mohd Desa, Mohd Nasir |
| author_facet | Marmaya, N. H. Zakaria, Z. A. Mohd Desa, Mohd Nasir |
| author_sort | Marmaya, N. H. |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Purpose
This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia.
Design/methodology/approach
A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia.
Findings
Using partial least squares structural equation modeling (PLS-SEM), the results showed that subjective norms and perceived behavioral control influenced behavioral intention among Gen Y consumers to purchase halal food, while attitude did not play a significant role in the purchase of halal food products among Gen Y consumers.
Research limitations/implications
This study adopts a cross-sectional research design and examines the opinions of consumers at only one point in time. Future research also may look upon halal awareness toward other products in a broader geographical area and in other different culture. Longitudinal research design and a bigger sample size should be conducted in future to obtain better results.
Practical implications
The result of the study would serve as a reference to Malaysian Statutory bodies and food industry on the current intention of Malaysian Gen Y toward halal food.
Originality/value
Limited researchers have studied Gen Y consumers’ intention to purchase halal food products. |
| first_indexed | 2025-11-15T12:19:11Z |
| format | Article |
| id | upm-79973 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T12:19:11Z |
| publishDate | 2019 |
| publisher | Emerald Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-799732023-04-13T06:58:24Z http://psasir.upm.edu.my/id/eprint/79973/ Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach Marmaya, N. H. Zakaria, Z. A. Mohd Desa, Mohd Nasir Purpose This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia. Findings Using partial least squares structural equation modeling (PLS-SEM), the results showed that subjective norms and perceived behavioral control influenced behavioral intention among Gen Y consumers to purchase halal food, while attitude did not play a significant role in the purchase of halal food products among Gen Y consumers. Research limitations/implications This study adopts a cross-sectional research design and examines the opinions of consumers at only one point in time. Future research also may look upon halal awareness toward other products in a broader geographical area and in other different culture. Longitudinal research design and a bigger sample size should be conducted in future to obtain better results. Practical implications The result of the study would serve as a reference to Malaysian Statutory bodies and food industry on the current intention of Malaysian Gen Y toward halal food. Originality/value Limited researchers have studied Gen Y consumers’ intention to purchase halal food products. Emerald Publishing 2019 Article PeerReviewed Marmaya, N. H. and Zakaria, Z. A. and Mohd Desa, Mohd Nasir (2019) Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach. Journal of Islamic Marketing, 10 (3). pp. 1003-1014. ISSN 1759-0833 https://www.emerald.com/insight/content/doi/10.1108/JIMA-08-2018-0136/full/html 10.1108/JIMA-08-2018-0136 |
| spellingShingle | Marmaya, N. H. Zakaria, Z. A. Mohd Desa, Mohd Nasir Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| title | Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| title_full | Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| title_fullStr | Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| title_full_unstemmed | Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| title_short | Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach |
| title_sort | gen y consumers’ intention to purchase halal food in malaysia: a pls-sem approach |
| url | http://psasir.upm.edu.my/id/eprint/79973/ http://psasir.upm.edu.my/id/eprint/79973/ http://psasir.upm.edu.my/id/eprint/79973/ |