Franchisee characteristics that influence franchise business success: an analysis of focus group findings

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Franchisee characteristics that influence franchise business success: an analysis of focus group findings

The franchise business is getting popularity day by day. However there is significant lacuna in understanding the crucial determinants of franchisee characteristics that influence franchise business success especially in Malaysia. Hence this study tries to identify the important factors affectin...

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Bibliographic Details
Main Authors:	Mohd, Zalena, Mohd Ishan, Zahira
Format:	Article
Published:	Blue Eyes Intelligence Engineering & Sciences Publication 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/79950/

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