Franchisee characteristics that influence franchise business success: an analysis of focus group findings
The franchise business is getting popularity day by day. However there is significant lacuna in understanding the crucial determinants of franchisee characteristics that influence franchise business success especially in Malaysia. Hence this study tries to identify the important factors affectin...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Blue Eyes Intelligence Engineering & Sciences Publication
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/79950/ |
| _version_ | 1848858794805690368 |
|---|---|
| author | Mohd, Zalena Mohd Ishan, Zahira |
| author_facet | Mohd, Zalena Mohd Ishan, Zahira |
| author_sort | Mohd, Zalena |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The franchise business is getting popularity
day by day. However there is significant lacuna in understanding
the crucial determinants of franchisee characteristics that
influence franchise business success especially in Malaysia.
Hence this study tries to identify the important factors affecting
franchisee characteristics that influence the success of franchise
business. An extensive focus group interview conducted to collect
the data by a structured questionnaire. This research summarizes
the findings of a focus group discussion, which evaluate and
identify the franchisee characteristics. All focus group
participants agreed and had ranked the characteristics, which
had given direct impact towards determining the best criteria for
the sales performance and franchisee success. Entrepreneurial
capacity, professional experience, financial capacity and
motivation has been ranked as an important characteristics in
running franchise business. Result from this study is expected to
contribute and to add on to the body of literature on the above
subject matter and it can be adopted by the franchisors in
determining the best candidate for the franchise business. The
authors contend that this research would significantly provide a
practical framework for franchisors in the selection process of
franchisees. |
| first_indexed | 2025-11-15T12:19:07Z |
| format | Article |
| id | upm-79950 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T12:19:07Z |
| publishDate | 2019 |
| publisher | Blue Eyes Intelligence Engineering & Sciences Publication |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-799502023-03-31T07:45:48Z http://psasir.upm.edu.my/id/eprint/79950/ Franchisee characteristics that influence franchise business success: an analysis of focus group findings Mohd, Zalena Mohd Ishan, Zahira The franchise business is getting popularity day by day. However there is significant lacuna in understanding the crucial determinants of franchisee characteristics that influence franchise business success especially in Malaysia. Hence this study tries to identify the important factors affecting franchisee characteristics that influence the success of franchise business. An extensive focus group interview conducted to collect the data by a structured questionnaire. This research summarizes the findings of a focus group discussion, which evaluate and identify the franchisee characteristics. All focus group participants agreed and had ranked the characteristics, which had given direct impact towards determining the best criteria for the sales performance and franchisee success. Entrepreneurial capacity, professional experience, financial capacity and motivation has been ranked as an important characteristics in running franchise business. Result from this study is expected to contribute and to add on to the body of literature on the above subject matter and it can be adopted by the franchisors in determining the best candidate for the franchise business. The authors contend that this research would significantly provide a practical framework for franchisors in the selection process of franchisees. Blue Eyes Intelligence Engineering & Sciences Publication 2019 Article PeerReviewed Mohd, Zalena and Mohd Ishan, Zahira (2019) Franchisee characteristics that influence franchise business success: an analysis of focus group findings. International Journal of Engineering and Advanced Technology, 8 (5C). pp. 1101-1115. ISSN 2249-8958 https://www.ijeat.org/portfolio-item/E11430585C19/ 10.35940/ijeat.E1143.0585C19 |
| spellingShingle | Mohd, Zalena Mohd Ishan, Zahira Franchisee characteristics that influence franchise business success: an analysis of focus group findings |
| title | Franchisee characteristics that influence franchise business success: an analysis of focus group findings |
| title_full | Franchisee characteristics that influence franchise business success: an analysis of focus group findings |
| title_fullStr | Franchisee characteristics that influence franchise business success: an analysis of focus group findings |
| title_full_unstemmed | Franchisee characteristics that influence franchise business success: an analysis of focus group findings |
| title_short | Franchisee characteristics that influence franchise business success: an analysis of focus group findings |
| title_sort | franchisee characteristics that influence franchise business success: an analysis of focus group findings |
| url | http://psasir.upm.edu.my/id/eprint/79950/ http://psasir.upm.edu.my/id/eprint/79950/ http://psasir.upm.edu.my/id/eprint/79950/ |