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Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers

The food service industry has already observed that a merely good quality of products/services cannot make a business successful and has emphasized the importance of delivering unique and memorable experiences. Grocerants meet customer demand by filling the roles of grocery stores and restaurants, w...

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Bibliographic Details
Main Authors:	Kim, Seoyoung, Ham, Sunny, Moon, Hyeyoung, Chua, Bee Lia, Han, Heesup
Format:	Article
Published:	Elsevier 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/79792/

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