Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers
The food service industry has already observed that a merely good quality of products/services cannot make a business successful and has emphasized the importance of delivering unique and memorable experiences. Grocerants meet customer demand by filling the roles of grocery stores and restaurants, w...
| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Elsevier
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/79792/ |
| _version_ | 1848858760302297088 |
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| author | Kim, Seoyoung Ham, Sunny Moon, Hyeyoung Chua, Bee Lia Han, Heesup |
| author_facet | Kim, Seoyoung Ham, Sunny Moon, Hyeyoung Chua, Bee Lia Han, Heesup |
| author_sort | Kim, Seoyoung |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The food service industry has already observed that a merely good quality of products/services cannot make a business successful and has emphasized the importance of delivering unique and memorable experiences. Grocerants meet customer demand by filling the roles of grocery stores and restaurants, while offering novel and special experiences to customers. This study explores the unique experiences staged in grocerants by applying the experience economy and associates such experiences to brand prestige, customer perceived value, and loyalty. Data was collected at grocerants in Korea, using a mall-intercept survey. Our results identify the positive effects of entertainment and escapist experiences on brand prestige which significantly triggers functional, hedonic, social, and financial values. The three values (functional, hedonic, and financial) also affect loyalty. Overall, the proposed theoretical framework sufficiently accounts for customer loyalty. This study was the first attempt to investigate grocerant patrons’ behaviors and thus includes a high degree of originality. |
| first_indexed | 2025-11-15T12:18:34Z |
| format | Article |
| id | upm-79792 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T12:18:34Z |
| publishDate | 2019 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-797922022-11-05T17:10:18Z http://psasir.upm.edu.my/id/eprint/79792/ Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers Kim, Seoyoung Ham, Sunny Moon, Hyeyoung Chua, Bee Lia Han, Heesup The food service industry has already observed that a merely good quality of products/services cannot make a business successful and has emphasized the importance of delivering unique and memorable experiences. Grocerants meet customer demand by filling the roles of grocery stores and restaurants, while offering novel and special experiences to customers. This study explores the unique experiences staged in grocerants by applying the experience economy and associates such experiences to brand prestige, customer perceived value, and loyalty. Data was collected at grocerants in Korea, using a mall-intercept survey. Our results identify the positive effects of entertainment and escapist experiences on brand prestige which significantly triggers functional, hedonic, social, and financial values. The three values (functional, hedonic, and financial) also affect loyalty. Overall, the proposed theoretical framework sufficiently accounts for customer loyalty. This study was the first attempt to investigate grocerant patrons’ behaviors and thus includes a high degree of originality. Elsevier 2019 Article PeerReviewed Kim, Seoyoung and Ham, Sunny and Moon, Hyeyoung and Chua, Bee Lia and Han, Heesup (2019) Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers. International Journal of Hospitality Management, 77. pp. 169-177. ISSN 0278-4319; ESSN: 1873-4693 https://www.sciencedirect.com/science/article/abs/pii/S0278431918302196 10.1016/j.ijhm.2018.06.026 |
| spellingShingle | Kim, Seoyoung Ham, Sunny Moon, Hyeyoung Chua, Bee Lia Han, Heesup Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers |
| title | Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers |
| title_full | Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers |
| title_fullStr | Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers |
| title_full_unstemmed | Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers |
| title_short | Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers |
| title_sort | experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among grocerant customers |
| url | http://psasir.upm.edu.my/id/eprint/79792/ http://psasir.upm.edu.my/id/eprint/79792/ http://psasir.upm.edu.my/id/eprint/79792/ |