Kamal Basha, N., Sweeney, J. C., & Soutar, G. N. (2019). Evaluating student’s preferences for university brands through conjoint analysis and market simulation. Emerald Publishing.
Chicago Style (17th ed.) CitationKamal Basha, Norazlyn, Jillian C. Sweeney, and Geoffrey Norman Soutar. Evaluating Student’s Preferences for University Brands Through Conjoint Analysis and Market Simulation. Emerald Publishing, 2019.
MLA (9th ed.) CitationKamal Basha, Norazlyn, et al. Evaluating Student’s Preferences for University Brands Through Conjoint Analysis and Market Simulation. Emerald Publishing, 2019.
Warning: These citations may not always be 100% accurate.