Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia
This current article aims to empirically test the relationship between international tourist knowledge and Malaysian Heritage Food (MHF) cultural involvement on Malaysia's Food Tourism Image and secondly, to analyze the mediating effect of knowledge for both relationships. A quantitative survey...
| Main Authors: | , , , |
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| Format: | Article |
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I G I Global
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/79704/ |
| _version_ | 1848858739352797184 |
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| author | Omar, Siti Radhiah Ab Karim, Shahrim Isa, Siti Suriawati Omar, Siti Nazirah |
| author_facet | Omar, Siti Radhiah Ab Karim, Shahrim Isa, Siti Suriawati Omar, Siti Nazirah |
| author_sort | Omar, Siti Radhiah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This current article aims to empirically test the relationship between international tourist knowledge and Malaysian Heritage Food (MHF) cultural involvement on Malaysia's Food Tourism Image and secondly, to analyze the mediating effect of knowledge for both relationships. A quantitative survey of 719 international tourists with previous MHF consumption experience was conducted and analyzed via a Structural Equation Modeling (SEM) approach. Results demonstrated that the following variables have significant associations with Food Tourism Image while knowledge mediated the subsequent links positively with partial mediation. Regardless of the theoretical and managerial implications and research findings, supplementary investigations are warranted to enhance the growth of food cultural tourism. |
| first_indexed | 2025-11-15T12:18:14Z |
| format | Article |
| id | upm-79704 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T12:18:14Z |
| publishDate | 2019 |
| publisher | I G I Global |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-797042022-10-25T02:13:26Z http://psasir.upm.edu.my/id/eprint/79704/ Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia Omar, Siti Radhiah Ab Karim, Shahrim Isa, Siti Suriawati Omar, Siti Nazirah This current article aims to empirically test the relationship between international tourist knowledge and Malaysian Heritage Food (MHF) cultural involvement on Malaysia's Food Tourism Image and secondly, to analyze the mediating effect of knowledge for both relationships. A quantitative survey of 719 international tourists with previous MHF consumption experience was conducted and analyzed via a Structural Equation Modeling (SEM) approach. Results demonstrated that the following variables have significant associations with Food Tourism Image while knowledge mediated the subsequent links positively with partial mediation. Regardless of the theoretical and managerial implications and research findings, supplementary investigations are warranted to enhance the growth of food cultural tourism. I G I Global 2019 Article PeerReviewed Omar, Siti Radhiah and Ab Karim, Shahrim and Isa, Siti Suriawati and Omar, Siti Nazirah (2019) Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia. International Journal of Tourism and Hospitality Management in the Digital Age, 3 (1). pp. 23-42. ISSN 2473-5361; ESSN: 2473-5353 https://www.igi-global.com/article/enlivening-the-effect-of-tourists-knowledge-and-involvement-on-malaysian-heritage-food-mhf-towards-food-tourism-image-in-malaysia/218907 10.4018/IJTHMDA.2019010102 |
| spellingShingle | Omar, Siti Radhiah Ab Karim, Shahrim Isa, Siti Suriawati Omar, Siti Nazirah Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia |
| title | Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia |
| title_full | Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia |
| title_fullStr | Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia |
| title_full_unstemmed | Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia |
| title_short | Enlivening the effect of tourists' knowledge and involvement on Malaysian Heritage Food (MHF) towards food tourism image in Malaysia |
| title_sort | enlivening the effect of tourists' knowledge and involvement on malaysian heritage food (mhf) towards food tourism image in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/79704/ http://psasir.upm.edu.my/id/eprint/79704/ http://psasir.upm.edu.my/id/eprint/79704/ |