Discovering meaning behind consumer involvement in Counterfeit consumption behaviour

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Discovering meaning behind consumer involvement in Counterfeit consumption behaviour

The rising demand on counterfeit goods has led to a new phenomenon in consumer behavior. Counterfeit goods have long been labelled as inferior in quality, and often targeted at consumers with low purchasing power. However, current trends show that there is a rise in the number of consumers who willi...

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Bibliographic Details
Main Authors:	Rosely, Nurhidayah, Raja Yusof, Raja Nerina, Hashim, Haslinda, Adzharuddin, Nor Azura
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/79400/ http://psasir.upm.edu.my/id/eprint/79400/1/Discovering%20meaning%20behind%20consumer%20involvement%20in%20Counterfeit%20consumption%20behaviour.pdf

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