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Determinants of Private Brand Purchase in the Central Klang Valley Area

Private brands play a critical role in retail strategy. This concept will help retailers to outshine other retailers as well as compete effectively with manufacturers. Yet, we hardly find research being conducted on Malaysians interests in buying private brands. However, we have come across a num...

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Bibliographic Details
Main Author:	Oh, Yoke Moi
Format:	Thesis
Language:	English English
Published:	2000
Subjects:	Grocery trade - Klang Valley Retail trade - Research Brand choice
Online Access:	http://psasir.upm.edu.my/id/eprint/7939/ http://psasir.upm.edu.my/id/eprint/7939/1/GSM_2000_1_A.pdf

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