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Development of the Recognisable Logo Design Guideline for startup brands

logo is one of the basic components in a corporate identity or brand identity. It is the graphic representation of what an organisation is. A logo would manage to evoke the consumers’ memories. In this paper, Recognisable Logo Design Specification Guideline (RLDSG) is introduced as a process to esta...

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Bibliographic Details
Main Authors:	M Johari, Mariah, Raja Ahmad Effendi, Raja Ahmad Azmeer, Dolah, Mohd Shahrizal
Format:	Article
Language:	English
Published:	Mahendra Patidar 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/79367/ http://psasir.upm.edu.my/id/eprint/79367/1/Development%20of%20the%20Recognisable%20Logo%20Design%20Guideline%20for%20startup%20brands.pdf

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