A Case Study on Star Publications (M) Bhd Next Course of Action

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A Case Study on Star Publications (M) Bhd Next Course of Action

Star Publications (M) Berhad (SPMB) was established in 1971. The organisation had engaged itself in printing and publishing business. An English language daily - The Star was the core business and later the firm ventured into printing and publishing magazines ranging from business to entertainmen...

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Bibliographic Details
Main Author:	Selvanayagam, Karunaharan
Format:	Project Paper Report
Language:	English English
Published:	1999
Subjects:	Star Publications (M) Bhd. - Case studies. Printing industry - Case studies - Malaysia. Newspaper publishing - Case studies - Malaysia.
Online Access:	http://psasir.upm.edu.my/id/eprint/7931/ http://psasir.upm.edu.my/id/eprint/7931/1/GSM_1999_38_.pdf

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