A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center

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A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center

This is the case of strategic decision in marketing issue, particularly in Strategic Distribution System. The case background provided complete scenario of the potential threats to Perodua 's future and discussed in length the current and future effects of the deficiency in distribution faci...

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Bibliographic Details
Main Author:	Husin, Zahari
Format:	Project Paper Report
Language:	English English
Published:	1999
Subjects:	Perusahaan Otomobil Kedua Sdn. Bhd. - Case studies. Strategic planning - Case studies - Malaysia.
Online Access:	http://psasir.upm.edu.my/id/eprint/7929/ http://psasir.upm.edu.my/id/eprint/7929/1/GSM_1999_36_.pdf

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