A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center
This is the case of strategic decision in marketing issue, particularly in Strategic Distribution System. The case background provided complete scenario of the potential threats to Perodua 's future and discussed in length the current and future effects of the deficiency in distribution faci...
| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1999
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/7929/ http://psasir.upm.edu.my/id/eprint/7929/1/GSM_1999_36_.pdf |
| _version_ | 1848840731106476032 |
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| author | Husin, Zahari |
| author_facet | Husin, Zahari |
| author_sort | Husin, Zahari |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This is the case of strategic decision in marketing issue, particularly in
Strategic Distribution System. The case background provided complete
scenario of the potential threats to Perodua 's future and discussed in length
the current and future effects of the deficiency in distribution facilities to
Perodua overall operation. The case write-up also presented the proposed
plan for the establishment of an Integrated Delivery Center (IDe) in Klang
Valley.
In the case analysis, several strategic tools were employed in order to
evaluate the competitive position and direction for Perodua . The findings
were used to analyze the possible problem(s) and propose best alternative
solutions for Perodua to embark on. The analysis also provided various
scale of action plan to be undertaken by Perodua in its effort to improve
Perodua 's position and put Perodua in the proper direction in meeting the
market challenges in the new millennium. |
| first_indexed | 2025-11-15T07:32:00Z |
| format | Project Paper Report |
| id | upm-7929 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:32:00Z |
| publishDate | 1999 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-79292023-11-28T07:17:47Z http://psasir.upm.edu.my/id/eprint/7929/ A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center Husin, Zahari This is the case of strategic decision in marketing issue, particularly in Strategic Distribution System. The case background provided complete scenario of the potential threats to Perodua 's future and discussed in length the current and future effects of the deficiency in distribution facilities to Perodua overall operation. The case write-up also presented the proposed plan for the establishment of an Integrated Delivery Center (IDe) in Klang Valley. In the case analysis, several strategic tools were employed in order to evaluate the competitive position and direction for Perodua . The findings were used to analyze the possible problem(s) and propose best alternative solutions for Perodua to embark on. The analysis also provided various scale of action plan to be undertaken by Perodua in its effort to improve Perodua 's position and put Perodua in the proper direction in meeting the market challenges in the new millennium. 1999 Project Paper Report NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/7929/1/GSM_1999_36_.pdf Husin, Zahari (1999) A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center. [Project Paper Report] Perusahaan Otomobil Kedua Sdn. Bhd. - Case studies. Strategic planning - Case studies - Malaysia. English |
| spellingShingle | Perusahaan Otomobil Kedua Sdn. Bhd. - Case studies. Strategic planning - Case studies - Malaysia. Husin, Zahari A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center |
| title | A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center |
| title_full | A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center |
| title_fullStr | A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center |
| title_full_unstemmed | A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center |
| title_short | A Case Study on Perusahaan Otomobil Kedua Sdn. Bhd. – Establishment of One-Stop Integrated Center |
| title_sort | case study on perusahaan otomobil kedua sdn. bhd. – establishment of one-stop integrated center |
| topic | Perusahaan Otomobil Kedua Sdn. Bhd. - Case studies. Strategic planning - Case studies - Malaysia. |
| url | http://psasir.upm.edu.my/id/eprint/7929/ http://psasir.upm.edu.my/id/eprint/7929/1/GSM_1999_36_.pdf |