Amal Assurance Bhd: Direct Marketing Dilemma a Case Study

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Amal Assurance Bhd: Direct Marketing Dilemma a Case Study

Over the years, life insurance industry has experienced positive growth. In 1997 when the economic downturn hit our country, the performance of the industry has reduced drastically. Still, they manage to have a positive growth but much lesser than the previous years. This dropped performance is m...

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Bibliographic Details
Main Author:	Abd Jalil, Mohd Jafni
Format:	Project Paper Report
Language:	English English
Published:	1999
Subjects:	Amal Assurance Bhd Direct marketing - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/7928/ http://psasir.upm.edu.my/id/eprint/7928/1/GSM_1999_35_.pdf

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