Young consumers’ disconfirmation of expectation and satisfaction with SMEs’ halal food products in the Klang Valley, Malaysia

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Young consumers’ disconfirmation of expectation and satisfaction with SMEs’ halal food products in the Klang Valley, Malaysia

Driven primarily by the growing global Muslim population, the halal industry is expected to become larger in the following years. In tandem with the growth, abundant choices of halal food products are also expected to be available in the market. Therefore, in order to increase the visibility of loca...

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Bibliographic Details
Main Author:	Abdul Salam, Siti Soleha
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Small business - Malaysia - Melaka Halal food industry - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/79174/ http://psasir.upm.edu.my/id/eprint/79174/1/IPPH%202018%205%20ir.pdf

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