A Case Study on Camberwell Sdn. Bhd
The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
1999
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/7912/ http://psasir.upm.edu.my/id/eprint/7912/1/GSM_1999_21_A.pdf |
| _version_ | 1848840726423535616 |
|---|---|
| author | Soh, Francis Han Leng |
| author_facet | Soh, Francis Han Leng |
| author_sort | Soh, Francis Han Leng |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The purpose of this case study is to determine the marketing competitiveness of
Camberwell Sendirian Berhad that will give the company a competitive edge.
The marketing competitiveness was analyzed using the SWOT analysis,
marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was
used to determine the overall strengths, weaknesses, opportunities and threats
of the company. Marketing analysis was used to determine competitive aspects
with respect to product, price, distribution and promotion strategies of the
company. Financial analysis was used to ascertain the company situation in
terms of debts and profits. SPACE MODEL is to determine the marketing
strategy that is going to deploy by the company. |
| first_indexed | 2025-11-15T07:31:55Z |
| format | Thesis |
| id | upm-7912 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:31:55Z |
| publishDate | 1999 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-79122023-11-27T06:28:05Z http://psasir.upm.edu.my/id/eprint/7912/ A Case Study on Camberwell Sdn. Bhd Soh, Francis Han Leng The purpose of this case study is to determine the marketing competitiveness of Camberwell Sendirian Berhad that will give the company a competitive edge. The marketing competitiveness was analyzed using the SWOT analysis, marketing analysis, financial analysis and SPACE MODEL. SWOT analysis was used to determine the overall strengths, weaknesses, opportunities and threats of the company. Marketing analysis was used to determine competitive aspects with respect to product, price, distribution and promotion strategies of the company. Financial analysis was used to ascertain the company situation in terms of debts and profits. SPACE MODEL is to determine the marketing strategy that is going to deploy by the company. 1999 Thesis NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/7912/1/GSM_1999_21_A.pdf Soh, Francis Han Leng (1999) A Case Study on Camberwell Sdn. Bhd. Masters thesis, Universiti Putra Malaysia. Camberwell Sdn. Bhd. - Case studies Marketing - Case studies - Malaysia English |
| spellingShingle | Camberwell Sdn. Bhd. - Case studies Marketing - Case studies - Malaysia Soh, Francis Han Leng A Case Study on Camberwell Sdn. Bhd |
| title | A Case Study on Camberwell Sdn. Bhd |
| title_full | A Case Study on Camberwell Sdn. Bhd |
| title_fullStr | A Case Study on Camberwell Sdn. Bhd |
| title_full_unstemmed | A Case Study on Camberwell Sdn. Bhd |
| title_short | A Case Study on Camberwell Sdn. Bhd |
| title_sort | case study on camberwell sdn. bhd |
| topic | Camberwell Sdn. Bhd. - Case studies Marketing - Case studies - Malaysia |
| url | http://psasir.upm.edu.my/id/eprint/7912/ http://psasir.upm.edu.my/id/eprint/7912/1/GSM_1999_21_A.pdf |