Factors influencing visitors' evaluation of service quality in Giant Panda Conservation Centre (GPCC), Zoo Negara

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Factors influencing visitors' evaluation of service quality in Giant Panda Conservation Centre (GPCC), Zoo Negara

Giant Panda Conservation Centre (GPCC) is dedicatedly established with RM 25 million to house the giant pandas which were loaned from China to commemorate the 40 years diplomatic ties between China and Malaysia. However, service quality of GPCC is yet to be determined even though the centre has rece...

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Bibliographic Details
Main Author:	Yee, Lai Ling
Format:	Project Paper Report
Language:	English
Published:	2016
Online Access:	http://psasir.upm.edu.my/id/eprint/79065/ http://psasir.upm.edu.my/id/eprint/79065/1/FH%202016%2046%20IR.pdf

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