International Strategic Marketing Plan for a Multinational Manufacturing Company

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International Strategic Marketing Plan for a Multinational Manufacturing Company

Over the last decade, polymers reinforced with natural fibres composites have been getting an increasing attention from the academic world and various industries. Natural fibres are prospective reinforcing materials and their usage until now has been more traditional than technical. The attractiv...

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Bibliographic Details
Main Author:	Ng, Jacky Fock Thiam
Format:	Project Paper Report
Language:	English English
Published:	1997
Subjects:	Marketing - Decision making - Case studies Marketing - Management - Case studies Marketing - Planning
Online Access:	http://psasir.upm.edu.my/id/eprint/7799/ http://psasir.upm.edu.my/id/eprint/7799/1/GSM_1997_8_A.pdf

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