Consumer satisfaction and return patronage in specialty coffeehouse in Malaysia.

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Consumer satisfaction and return patronage in specialty coffeehouse in Malaysia.

Specialty coffeehouse was a fast growing industry ever since it was introduced to Malaysia in early 1996. Among the established specialty coffeehouse were Coffee Bean & Tea Leaf, Starbucks Coffee and Gloria Jean's Coffee. If the local coffeehouse and restaurant would like to be as competiti...

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Bibliographic Details
Main Author:	Teh, Chean Boon
Format:	Thesis
Language:	English English
Published:	2002
Subjects:	Consumer satisfaction - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/77925/ http://psasir.upm.edu.my/id/eprint/77925/1/t%20GSM%202002%209%20%281900118333%29.pdf

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