Customer relationship management Celcom (Malaysia) Sdn Bhd

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Customer relationship management Celcom (Malaysia) Sdn Bhd

Celcom (M) Sdn Bhd is a leading provider of telecommunication services. This case looks at Celcom's business issues in terms of customer satisfaction amidst a volatile industry, increasing competition and evolving market share. Celcom is faces with a lot of business challenges in view of erodin...

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Bibliographic Details
Main Author:	Abdul Aziz, Sharizan
Format:	Thesis
Language:	English English
Published:	2002
Subjects:	Customer relations - Management
Online Access:	http://psasir.upm.edu.my/id/eprint/77924/ http://psasir.upm.edu.my/id/eprint/77924/1/t%20GSM%202002%208%20%281900118332%29.pdf

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