Analyzing Malaysian consumers' decision making styles dimensions in banking services

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Analyzing Malaysian consumers' decision making styles dimensions in banking services

The greater globalisation of the world trade will force Malaysian bankers to address the issue of how customers perceive them in comparison to their foreign competitors. The general objective for the research is to identify or investigate the decision-making style dimensions for Malaysia in banking...

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Bibliographic Details
Main Author:	Zainal Ariffin, Zailin
Format:	Thesis
Language:	English English
Published:	2002
Subjects:	Consumer behavior - Malaysia Banks and banking - Customer services - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/77923/ http://psasir.upm.edu.my/id/eprint/77923/1/t%20GSM%202002%205%20%281900118329%29.pdf

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