An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.

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An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.

Counterfeit merchandise has become one of the most prosperous business in the country. Trade in counterfeit amounts to millions of ringgit each year, though providing the nation many opportunities in employment and trade, it also bring various adverse effects to an increasing number of industries. C...

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Bibliographic Details
Main Author:	Mah, Pei See
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Consumer satisfaction Consumers - Malaysia - Attitudes
Online Access:	http://psasir.upm.edu.my/id/eprint/77918/ http://psasir.upm.edu.my/id/eprint/77918/1/t%20GSM%202001%2019%20%281900118323%29.pdf

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