Consumer's choice and decision making of mobile phone service operator

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Consumer's choice and decision making of mobile phone service operator

Previosly, the Malaysian telecommunication industry was monopolised by Telekom Malaysia Berhad, but now with four other main players in the field, consumers are at the advantage of having loathed of choices. Basically the objective of this study is to determine factors that consumers take into consi...

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Bibliographic Details
Main Author:	Khairuddin, Siti Khairulnur Azlinda
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Consumer satisfaction Consumers - Attitudes. - Malaysia Personal communication service systems
Online Access:	http://psasir.upm.edu.my/id/eprint/77915/ http://psasir.upm.edu.my/id/eprint/77915/1/t%20GSM%202001%2016%20%281900118320%29.pdf

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