Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley

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Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley

This study attempts to examine the behavior of consumers in shopping malls. The consumers in this study are students from Institution of Higher Learning at Klang Valley. The students are chosen because they have a strong purchasing power and high potential target market. Specifically, the study inve...

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Bibliographic Details
Main Author:	Dahari, Zainurin
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Consumer behavior Consumer satisfaction Consumers - Attitudes. - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/77914/ http://psasir.upm.edu.my/id/eprint/77914/1/t%20GSM%202001%2015%20%281900118319%29.pdf

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