The effectiveness of the contents of print advertisements in inducing recall

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The effectiveness of the contents of print advertisements in inducing recall

The effectiveness of advertising has became an undeniable truth in assisting advertisers to promote their brand especially through TV advertising. However, the increasing challenges faced by TV advertising like advertisement clustering, zapping and etc. have made the advertisers seeking for alternat...

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Bibliographic Details
Main Author:	Tan, Su Wei
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Advertising Advertising media planning Advertising, Industrial
Online Access:	http://psasir.upm.edu.my/id/eprint/77911/ http://psasir.upm.edu.my/id/eprint/77911/1/t%20GSM%202001%2012%20%281900118316%29.pdf

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