Customer satisfaction response to the implementation of service quality in the printing industry

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Customer satisfaction response to the implementation of service quality in the printing industry

The business environment of the 2000's has been a shift in firm's emphasis away from transactional exchange toward service quality exchange. Many studies have demonstrated the effect on customer satisfaction and profitability of pursuing what has become know generically as Service Quality...

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Bibliographic Details
Main Author:	You, Bee Wan
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Printing, Practical Printing industry - Personnel management. - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/77910/ http://psasir.upm.edu.my/id/eprint/77910/1/t%20GSM%202001%2011%20%281900118315%29.pdf

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