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Brand recall as indication of television advertising effectiveness

With the increase of the business world's competition, advertisements become a major tool for marketing strategies. Thus, the effectiveness of television advertisements to generate and register brand into consumers' mentality is becoming a main concern for the marketers. Advertising is an...

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Bibliographic Details
Main Author:	Mohd Miharbi, Maldia Syela
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Advertising
Online Access:	http://psasir.upm.edu.my/id/eprint/77906/ http://psasir.upm.edu.my/id/eprint/77906/1/t%20GSM%202001%206%20%281900118310%29.pdf

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