Customers' perceptions of service quality in a hypermarket

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Customers' perceptions of service quality in a hypermarket

The purpose of this study is to determine the customers' perceptions and expectations on the current level of services of a hypermarket and to determine the relative importance of SERVQUAL's five dimensions. A sample of 270 respondents who had at least once shopped at Carrefour in Johor Ba...

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Bibliographic Details
Main Author:	Khan, Nasreen
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Hypermarkets
Online Access:	http://psasir.upm.edu.my/id/eprint/77904/ http://psasir.upm.edu.my/id/eprint/77904/1/T%20GSM%202001%204%20%281900118306%29%20UPM%20IR.pdf

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