The relative effectiveness of web advertisement (tested in the Malaysian context)

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The relative effectiveness of web advertisement (tested in the Malaysian context)

Internet advertising is rapidly emerging as a key strategic tool for generating traffic and stimulating trial at consumer-oriented WebSites. The unpredictability and the lack of measurability and target ability and the creative limitations of Internet advertising cause advertisers to face considerab...

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Bibliographic Details
Main Author:	Liw, Ivy Cheh Chean
Format:	Thesis
Language:	English English
Published:	2000
Subjects:	Advertising Web sites - Marketing Internet advertising
Online Access:	http://psasir.upm.edu.my/id/eprint/77884/ http://psasir.upm.edu.my/id/eprint/77884/1/T%20GSM%202000%207%20%281900118348%29%20UPM%20IR.pdf

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