The dimensionality of consumer decision making styles : comparison between U.S. and Malaysian young consumers

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The dimensionality of consumer decision making styles : comparison between U.S. and Malaysian young consumers

A consumer decision-making style is defined as a mental orientation characterizing a consumer's approach to making consumer choices. All consumers are thought to approach the market with eight mental characteristics of consumer decision-making style: (1) Perfectionism or high-quality consciousn...

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Bibliographic Details
Main Author:	Ang, Wooi Kok
Format:	Thesis
Language:	English English
Published:	2000
Subjects:	Consumer behavior - United States Consumer behavior - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/77874/ http://psasir.upm.edu.my/id/eprint/77874/1/t%20GSM%202000%203%20%281900118341%29.pdf

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