Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia

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Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia

Price and product information are empirically examined to see their influence on purchase intention. These are done together with three intervening variables namely perceived price, perceived quality and perceived value. The aim of this study is to find out how customers use product attribute and pr...

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Bibliographic Details
Main Author:	Low, Kay Wui
Format:	Thesis
Language:	English English
Published:	1999
Subjects:	Computer service industry Information technology - Economic aspects Business enterprises - Purchasing
Online Access:	http://psasir.upm.edu.my/id/eprint/77871/ http://psasir.upm.edu.my/id/eprint/77871/1/t%20GSM%201999%208%20%281900118354%29.pdf

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