Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image

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Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image

Dramatic changes in the environment, ranging from developments of public concern on physical, social and economic issue to the emergence of a global marketplace - representing both threat and opportunity - is increasingly competitive nature of business market. Hence, commercial firms are beginning t...

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Bibliographic Details
Main Author:	Chong, Yee Lee
Format:	Thesis
Language:	English English
Published:	2000
Subjects:	Advertising - Moral and ethical aspects Advertising Consumers - Attitudes
Online Access:	http://psasir.upm.edu.my/id/eprint/77870/ http://psasir.upm.edu.my/id/eprint/77870/1/t%20GSM%201999%207%20%281900118353%29.pdf

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