Web advertising : the effectiveness of banner ad

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Web advertising : the effectiveness of banner ad

It has been suggested that the Internet represents the most significant development in communication technology since the advent of Television. With growing numbers of users at staggering rate worldwide, the implications of such medium are becoming increasingly significant for the marketing discipli...

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Bibliographic Details
Main Author:	Shamsuddin, Ahmad Sharifuddin
Format:	Thesis
Language:	English English
Published:	1999
Subjects:	Advertising
Online Access:	http://psasir.upm.edu.my/id/eprint/77869/ http://psasir.upm.edu.my/id/eprint/77869/1/t%20GSM%201999%206%20%281900118351%29.pdf

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