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Consumers' perceived relationship between television advertising recall and brand purchase decision

When a customer chooses a certain brand, many factors actually influence this purchasing decision. Marketers would very much like to attribute this to advertising, but other factors like distribution, packaging, price, etc., may actually influence this purchase. However, television is a very obvious...

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Bibliographic Details
Main Author:	Siew, Siok Peik
Format:	Thesis
Language:	English English
Published:	1999
Subjects:	Television advertising Consumer behavior
Online Access:	http://psasir.upm.edu.my/id/eprint/77868/ http://psasir.upm.edu.my/id/eprint/77868/1/t%20GSM%201999%205%20%281900118350%29.pdf

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