Consumers' attitudes toward TV advertising in Malaysia : a descriptive study

QR Code

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study

Advertising is an important social phenomenon. It both stimulates consumption and economic activities and models life-styles and a certain value orientation. Consumers are confronted with numerous advertisements in multiple media. Everyone seems to hold an opinion about various aspects of advertisin...

Full description

Bibliographic Details
Main Author:	Yee, Han How
Format:	Thesis
Language:	English English
Published:	1999
Subjects:	Consumers - Attitudes Advertising - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/77862/ http://psasir.upm.edu.my/id/eprint/77862/1/t%20GSM%201999%201%20%281900118345%29.pdf

Similar Items

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
by: Chong, Yee Lee
Published: (2000)

Attitudes of Indonesian Mothers towards Children’s Advertising for Food”, Journal of Food Product Marketing
by: Lanasier, Evi
Published: (2014)

A conceptual model of consumer attitudes towards SMS advertising
by: Dix, Steve, et al.
Published: (2009)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

Consumer attitudes toward in-app advertising: an empirical study of Chinese young adults
by: Ren, Mengyao
Published: (2016)

Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions
by: Guillobez, Valerie Barbara Juliette
Published: (2007)

Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention
by: Moses, Ibrahim Oyewole
Published: (2021)

A cross-national comparative study between Australia and Singapore: attitudes towards television advertising
by: Phau, Ian
Published: (2008)

The influence of Malaysian consumers' attitudes and beliefs towards nutrition labels on food choices
by: Zainal Abidin, Zarinah
Published: (2001)

Consumer attitude toward shopping malls : a study on consumer activities inside shopping malls and consumer shopping orientations
by: Karumanan, Malathi
Published: (2000)

An investigation into young consumers' motives and perceptions towards SMS advertising
by: Teah, Min, et al.
Published: (2008)

The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid
by: Abdulmajid, Methaq Ahmed
Published: (2011)

The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement
by: Leong, Siew Pong
Published: (1998)

Consumers' perceived relationship between television advertising recall and brand purchase decision
by: Siew, Siok Peik
Published: (1999)

Consumer complaining behavior : consumers' evaluations on service recovery strategies
by: Ahmad, Norzie Iriani
Published: (2001)

The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom
by: Tadpikultong, Supavee
Published: (2008)

How does consumers' skepticism affect advertising claims?
by: Tien, Cheryl
Published: (2010)

Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
by: Ali, Azhani
Published: (2015)

A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response
by: Brommersma, Jantina
Published: (2007)

Consumer animosity, conspicuous consumption and solidarity as antecedents of boycott in Malaysia
by: Mohamed Ghazali, Raimi Nur Hakimi
Published: (2019)

Relationships of usage of facebook, awareness of facebook advertisements and contributing factors to consumers' purchasing behavior
by: Sasitharan, Githa Devi
Published: (2015)

Consumers’ Awareness, Perceptions, Attitudes and Willingness to Pay Towards Food Safety: A Case of Meat Consumption
by: Lee, Yen Cher
Published: (2004)

The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal
by: Jamal, Noraini
Published: (2017)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley
by: Dahari, Zainurin
Published: (2001)

Young consumers' motives for using SMS and perceptions towards SMS advertising
by: Phau, Ian, et al.
Published: (2008)

Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli
by: Mohd Khairulnizam, Ramli
Published: (2017)

Factors predicting Malaysian university students' online shopping attitude and intentions
by: Jadehkenari, Marzieh Zendehdel
Published: (2013)

A study on attitude and behavioral intention of generation Y towards mobile advertising / Tredia Luara Barnabas
by: Barnabas, Tredia Luara
Published: (2015)

A cyber-consumer protection framework for prevention of online deceptive advertising
by: Al Adwan, Ahmad
Published: (2012)

Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia
by: Nadarajan, Geetha
Published: (2018)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

Advertising in a cross-cultural environment: a study of French and Chinese consumers
by: Simon, Charlotte
Published: (2007)

The effectiveness of web advertising in influencing the people in Klang Valley towards Visit Malaysia year 2007 / Razilah Jalil
by: Jalil, Razilah
Published: (2007)

An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.
by: Mah, Pei See
Published: (2001)

The advertising of barbershop influences consumer / Zarif Adly Zainudin
by: Zainudin, Zarif Adly
Published: (2015)

Effect of consumers' awareness about country of origin on purchasing decision in Klang Valley, Malaysia
by: Taheri, Nasim
Published: (2015)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza
by: Muhammad Redza, Natassya
Published: (2015)