Paddy farmer's perception and factors influencing attitude and intention on adoption of organic rice farming
As a staple food, the availability of rice is essential for Indonesian people. It is undoubtable that Green Revolution (GR) has a significant contribution to rice production. However, GR also emerges the detrimental impact, mainly on the environment. The expectation is that organic farming is an app...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77400/ http://psasir.upm.edu.my/id/eprint/77400/1/3%20-%20IFRJ18255.R2%20edited.pdf |
| _version_ | 1848858238521442304 |
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| author | Ashari Sharifuddin, Juwaidah Mohamed, Zainal Abidin Terano, Rika |
| author_facet | Ashari Sharifuddin, Juwaidah Mohamed, Zainal Abidin Terano, Rika |
| author_sort | Ashari |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | As a staple food, the availability of rice is essential for Indonesian people. It is undoubtable that Green Revolution (GR) has a significant contribution to rice production. However, GR also emerges the detrimental impact, mainly on the environment. The expectation is that organic farming is an appropriate solution for dealing with this issue. On one side, the increased in demand for healthy food implies the organic farming has a good prospect. However, the adoption rate of organic farming is still low among farmers. This study aims at examining the perceptions of paddy farmer and factor affecting attitude and behavioral intention to adopt organic rice farming. This study involved 600 paddy farmers as respondents in Sragen District, Central Java, Indonesia. The study grouped the respondents into two categories, i.e., semi-organic and conventional farmers. The data were collected through a structured questionnaire. The results showed that the perceived usefulness, perceived ease, and environmental concern affected positive and significantly on attitude. Meanwhile, the behavioral intention was influenced significantly by attitude, subjective norm, moral obligation and perceived behavioral control. Conclusively, the perceptions on technology characteristic, environmental concern, moral obligation have a positive impact on attitude and intention to adopt organic rice farming. Therefore, the dissemination of organic rice technology should be accelerated to take the advantages of positive attitudes by changing their mindset toward adopting organic rice farming. |
| first_indexed | 2025-11-15T12:10:16Z |
| format | Article |
| id | upm-77400 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:10:16Z |
| publishDate | 2018 |
| publisher | Faculty of Food Science and Technology, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-774002020-03-05T06:31:38Z http://psasir.upm.edu.my/id/eprint/77400/ Paddy farmer's perception and factors influencing attitude and intention on adoption of organic rice farming Ashari Sharifuddin, Juwaidah Mohamed, Zainal Abidin Terano, Rika As a staple food, the availability of rice is essential for Indonesian people. It is undoubtable that Green Revolution (GR) has a significant contribution to rice production. However, GR also emerges the detrimental impact, mainly on the environment. The expectation is that organic farming is an appropriate solution for dealing with this issue. On one side, the increased in demand for healthy food implies the organic farming has a good prospect. However, the adoption rate of organic farming is still low among farmers. This study aims at examining the perceptions of paddy farmer and factor affecting attitude and behavioral intention to adopt organic rice farming. This study involved 600 paddy farmers as respondents in Sragen District, Central Java, Indonesia. The study grouped the respondents into two categories, i.e., semi-organic and conventional farmers. The data were collected through a structured questionnaire. The results showed that the perceived usefulness, perceived ease, and environmental concern affected positive and significantly on attitude. Meanwhile, the behavioral intention was influenced significantly by attitude, subjective norm, moral obligation and perceived behavioral control. Conclusively, the perceptions on technology characteristic, environmental concern, moral obligation have a positive impact on attitude and intention to adopt organic rice farming. Therefore, the dissemination of organic rice technology should be accelerated to take the advantages of positive attitudes by changing their mindset toward adopting organic rice farming. Faculty of Food Science and Technology, Universiti Putra Malaysia 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/77400/1/3%20-%20IFRJ18255.R2%20edited.pdf Ashari and Sharifuddin, Juwaidah and Mohamed, Zainal Abidin and Terano, Rika (2018) Paddy farmer's perception and factors influencing attitude and intention on adoption of organic rice farming. International Food Research Journal, 25 (Suppl. 2). S135-S145. ISSN 1985-4668; ESSN: 2231-7546 http://www.ifrj.upm.edu.my/25%20(08)%202018%20supplementary%202/3%20-%20IFRJ18255.R2%20edited.pdf |
| spellingShingle | Ashari Sharifuddin, Juwaidah Mohamed, Zainal Abidin Terano, Rika Paddy farmer's perception and factors influencing attitude and intention on adoption of organic rice farming |
| title | Paddy farmer's perception and factors influencing attitude and intention on adoption of organic rice farming |
| title_full | Paddy farmer's perception and factors influencing attitude and intention on adoption of organic rice farming |
| title_fullStr | Paddy farmer's perception and factors influencing attitude and intention on adoption of organic rice farming |
| title_full_unstemmed | Paddy farmer's perception and factors influencing attitude and intention on adoption of organic rice farming |
| title_short | Paddy farmer's perception and factors influencing attitude and intention on adoption of organic rice farming |
| title_sort | paddy farmer's perception and factors influencing attitude and intention on adoption of organic rice farming |
| url | http://psasir.upm.edu.my/id/eprint/77400/ http://psasir.upm.edu.my/id/eprint/77400/ http://psasir.upm.edu.my/id/eprint/77400/1/3%20-%20IFRJ18255.R2%20edited.pdf |