Factors influencing performance of entrepreneurs of farmers market in Malacca
This study aims to find and explore the factors influencing performance of farmer’s market entrepreneurs in Malacca and the association between respondent’s demographic profile and performance. A survey was conducted using structured questionnaire which was distributed among entrepreneurs in farmers...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Agriculture, Universiti Putra Malaysia
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77335/ http://psasir.upm.edu.my/id/eprint/77335/1/8TH%20IAC%20%E2%80%93%206TH%20ISFA%202018-20.pdf |
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| author | Wan Bakar, Wan Mohd Marzuki Mohd Nawi, Nolila Abdul Rahman, Arifuddin |
| author_facet | Wan Bakar, Wan Mohd Marzuki Mohd Nawi, Nolila Abdul Rahman, Arifuddin |
| author_sort | Wan Bakar, Wan Mohd Marzuki |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study aims to find and explore the factors influencing performance of farmer’s market entrepreneurs in Malacca and the association between respondent’s demographic profile and performance. A survey was conducted using structured questionnaire which was distributed among entrepreneurs in farmers market around Malacca in 15 different locations. Respondents were selected using proportionate stratified sampling method and a total of 175 respondents participated in this study. Chi-square analysis and factor analysis were carried out to analyze the data. In this study, the result shows that there are association between respondent’s demographic profile and entrepreneurs’ performance (financial and non-financial) at farmers market around Malacca. Furthermore, four factors were extracted from exploratory factor analysis which is network, environment, entrepreneurial learning and individual motivation. All the four factors are significant in influencing the performance of farmer’s market entrepreneurs. In order to increase the performance of farmer’s market entrepreneurs, entrepreneurs themselves should be more creative in doing their sales activity. FAMA and related agencies should also provide farmers market entrepreneurs with more courses and training related to entrepreneurship development. |
| first_indexed | 2025-11-15T12:09:59Z |
| format | Conference or Workshop Item |
| id | upm-77335 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:09:59Z |
| publishDate | 2018 |
| publisher | Faculty of Agriculture, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-773352020-03-05T06:18:34Z http://psasir.upm.edu.my/id/eprint/77335/ Factors influencing performance of entrepreneurs of farmers market in Malacca Wan Bakar, Wan Mohd Marzuki Mohd Nawi, Nolila Abdul Rahman, Arifuddin This study aims to find and explore the factors influencing performance of farmer’s market entrepreneurs in Malacca and the association between respondent’s demographic profile and performance. A survey was conducted using structured questionnaire which was distributed among entrepreneurs in farmers market around Malacca in 15 different locations. Respondents were selected using proportionate stratified sampling method and a total of 175 respondents participated in this study. Chi-square analysis and factor analysis were carried out to analyze the data. In this study, the result shows that there are association between respondent’s demographic profile and entrepreneurs’ performance (financial and non-financial) at farmers market around Malacca. Furthermore, four factors were extracted from exploratory factor analysis which is network, environment, entrepreneurial learning and individual motivation. All the four factors are significant in influencing the performance of farmer’s market entrepreneurs. In order to increase the performance of farmer’s market entrepreneurs, entrepreneurs themselves should be more creative in doing their sales activity. FAMA and related agencies should also provide farmers market entrepreneurs with more courses and training related to entrepreneurship development. Faculty of Agriculture, Universiti Putra Malaysia 2018 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/77335/1/8TH%20IAC%20%E2%80%93%206TH%20ISFA%202018-20.pdf Wan Bakar, Wan Mohd Marzuki and Mohd Nawi, Nolila and Abdul Rahman, Arifuddin (2018) Factors influencing performance of entrepreneurs of farmers market in Malacca. In: Joint Symposium of the 8th International Agriculture Congress 2018 and 6th International Symposium for Food & Agriculture 2018 (8th IAC – 6th ISFA 2018), 13-15 Nov. 2018, Auditorium Rashdan Baba, TNCPI Building, Universiti Putra Malaysia. (pp. 98-99). |
| spellingShingle | Wan Bakar, Wan Mohd Marzuki Mohd Nawi, Nolila Abdul Rahman, Arifuddin Factors influencing performance of entrepreneurs of farmers market in Malacca |
| title | Factors influencing performance of entrepreneurs of farmers market in Malacca |
| title_full | Factors influencing performance of entrepreneurs of farmers market in Malacca |
| title_fullStr | Factors influencing performance of entrepreneurs of farmers market in Malacca |
| title_full_unstemmed | Factors influencing performance of entrepreneurs of farmers market in Malacca |
| title_short | Factors influencing performance of entrepreneurs of farmers market in Malacca |
| title_sort | factors influencing performance of entrepreneurs of farmers market in malacca |
| url | http://psasir.upm.edu.my/id/eprint/77335/ http://psasir.upm.edu.my/id/eprint/77335/1/8TH%20IAC%20%E2%80%93%206TH%20ISFA%202018-20.pdf |