The role of perceived behavioral control in intention to purchase edible bird's nest products

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The role of perceived behavioral control in intention to purchase edible bird's nest products

Edible bird’s nests (EBN) is made from solidified saliva from swiftlet (Fuciphagus Aerodramus. EBN is gaining popularity because it is among the most expensive animal products that can be used as health supplements. However, the recent hue in the contamination and adulteration found in EBN become ma...

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Bibliographic Details
Main Authors:	Mohamad Shukri, Nurul Nabilah Huda, Mohd Nawi, Nolila, Abdullah, Amin Mahir, Man, Norsida
Format:	Conference or Workshop Item
Language:	English
Published:	Faculty of Agriculture, Universiti Putra Malaysia 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/77334/ http://psasir.upm.edu.my/id/eprint/77334/1/8TH%20IAC%20%E2%80%93%206TH%20ISFA%202018-19.pdf

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