Consumers' awareness towards nutritional label in purchasing agricultural food products

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Consumers' awareness towards nutritional label in purchasing agricultural food products

Nowadays, consumer already exposed towards the label that stated on the packaged of food they buy. The aim of food labelling is actually to provide consumers with information which may influence their purchasing decision. Thus, the aim of this paper is to determine consumers’ awareness towards nutri...

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Bibliographic Details
Main Authors:	Mohd Nawi, Nolila, Jumain, N. A.
Format:	Conference or Workshop Item
Language:	English
Published:	Faculty of Computer Science and Information Technology, Universiti Putra Malaysia 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/77210/ http://psasir.upm.edu.my/id/eprint/77210/1/saes2015-64.pdf

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